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5 Ways a DAM Solution Streamlines Content Creation

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Openasset

Published on 29th September 2021

When you’re trying to find the right images to create high-quality proposals in a short timeframe, a Digital Asset Management (DAM) solution can be a powerful ally.

DAM, a cloud-based solution that helps you manage images quickly and effortlessly, makes it easier to confidently and efficiently use your images for visual content creation. Here are five ways you’ll benefit:

1. Ensure brand consistency

Keeping your brand consistent across channels is important. Did you know that it can help to increase revenue by 33 percent? A DAM solution can help by ensuring that everyone has the most up-to-date, approved versions of logos and content.

In addition, DAM solutions provide tools for archiving any outdated content. You can keep a record of your older files for reference while feeling confident that everyone is using the most current versions of your assets.

2. Know where to use each image or file

DAM offers robust tagging features that let you specify how, when and where an individual asset should be used. This takes the guesswork out of choosing the right assets for a particular type of content while helping to ensure content quality.

3. Take the guesswork out of permissions

Being pestered for file access is no fun. Neither is playing brand police. Permission-based access features within DAM free your time for better use by giving users access to the right images. You’ll be able to easily control which assets are approved for external use, which are restricted to internal use and which are un-approved or not yet ready to use.

4. Collaborate with ease

One of the benefits of DAM is that multiple users can add images, and every asset is tagged with contact information for the person who uploaded it. You know who owns the asset, and you can see all other projects with which that team member is associated.

5. Efficiently create marketing documents, bids and presentations

Marketing collateral and proposals are just a few of the documents that require images. They can take a lot of time to create, especially when you’re switching between systems to gather what you need. Some DAM solutions streamline those workflows, for instance allowing you to drag and drop image assets from your DAM library into existing templates.

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Your firm invests a lot of money in its digital assets, from high-quality photographs to illustrations and drawings. And thanks to game-changing features in DAM solutions, you can maximize their value.

If you’re interested in learning more about DAM, read our blog or schedule a demo with one of our solution experts.