5 Ways a DAM Solution Streamlines Content Creation

If you’re struggling to find the right images to create high-quality proposals, then you need a Digital Asset Management (DAM) solution.

Streamline Content Creation with a Digital Asset Management (DAM) System

Digital Asset Management (DAM) is a cloud-based solution that helps you manage images quickly and effortlessly. Most importantly, DAM makes it easier to confidently and efficiently use your images for visual content creation. Here are five ways that you can benefit from implementing a DAM solution.

1. DAM Helps to Ensure Brand Consistency

Keeping your brand consistent across channels is important. Did you know that it can help to increase revenue by 33 percent? A DAM solution can help by ensuring that everyone has the most up-to-date, approved versions of logos and content.

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In addition, DAM solutions provide tools for archiving any outdated content. You can keep a record of your older files for reference while feeling confident that everyone is using the most current versions of your assets. This guide on how to improve brand consistency has everything you need to keep your brand up to date and maximally effective.

2. DAM Improves File Organization

DAM offers robust tagging features that let you specify how, when and where an individual asset should be used. This takes the guesswork out of choosing the right assets for a particular type of content while helping to ensure content quality. This guide on how to leverage image tagging software has everything you need to organize your images, files and other digital assets.

3. DAM Systems Take the Guesswork Out of Permissions

Being pestered for file access is no fun. Neither is playing brand police. Permission-based access features within DAM free your time for better use by giving users access to the right images. You’ll be able to easily control which assets are approved for external use, which are restricted to internal use and which are un-approved or not yet ready to use.

4. DAM Solutions Improve Collaboration

One of the benefits of utilizing a DAM solution is ability for multiple users to add images to your digital asset library, where every asset is tagged with the contact information of the person who uploaded it. You always know who owns the asset, and the other projects that team member is associated with.

5. DAM Streamlines Content Creation

Marketing collateral and proposals are just a few of the documents that require images. They can take a lot of time to create, especially when you’re switching between systems to gather what you need. Some DAM solutions streamline those workflows, for instance allowing you to drag and drop image assets from your DAM library into existing templates. This guide on how to create content that actually converts has everything you need to create revenue-generating content and proposals using your DAM system.

Get Started With OpenAsset Today

Unlike traditional DAM systems, OpenAsset is a project-based digital asset management solution specifically designed for AEC marketers. With dozens of integrations and useful features, OpenAsset is the martech you need to create high-converting content, proposals, presentations and much, much more. Contact OpenAsset today to get started.

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