Rachelle Ray’s Proposal Power-Up Debrief Template

Rachelle Ray
Head of AEC Marketing Innovation

May 8, 2025

1 min

Businesswoman Working in The Office

Winning more work doesn’t always require more effort, sometimes it just takes a smarter process.

The Proposal Power-Up is a quick, 10-minute self-debrief template designed for AEC marketers and proposal teams who want to improve with every submittal. Whether you won or lost the pursuit, this simple framework helps your team discover challenges, wins, and opportunities for improving your next AEC proposal.

Rachelle Ray
Head of AEC Marketing Innovation

Rachelle is a dynamic AEC marketing leader focused on creativity, education, and empowering marketers. As Head of AEC Marketing Innovation at OpenAsset, co-founder of Proposal Industry Experts, and owner of RMR Consulting, she helps firms improve strategy, team collaboration, and pursuit efficiency.

With 15+ years of experience, Rachelle is a passionate advocate for burnout prevention, professional development, and community building. A frequent speaker at national and regional conferences, she’s also contributed to the first AI certification for proposal professionals. Her work bridges the gap between marketing and leadership, equipping professionals to thrive in a rapidly evolving industry.