The Ultimate Go/No-Go Framework for Winning Proposals
Jun 16, 2025
1 min
This guide breaks down a proven Go/No-Go framework tailored for AEC marketers. Inside, you’ll find real-world insights, decision-making tools, and tips to help your team pursue the right proposals and confidently walk away from the rest.
When proposal deadlines hit, does your system hold — or crack under pressure?
Answer a few quick questions and get your custom scorecard showing how your proposal process supports — or strains — your team.
Rachelle is a dynamic AEC marketing leader focused on creativity, education, and empowering marketers. As Head of AEC Marketing Innovation at OpenAsset, co-founder of Proposal Industry Experts, and owner of RMR Consulting, she helps firms improve strategy, team collaboration, and pursuit efficiency.
With 15+ years of experience, Rachelle is a passionate advocate for burnout prevention, professional development, and community building. A frequent speaker at national and regional conferences, she’s also contributed to the first AI certification for proposal professionals. Her work bridges the gap between marketing and leadership, equipping professionals to thrive in a rapidly evolving industry.
