Drive revenue, reduce risk: Reimagining AEC proposals with Shred
Jul 16, 2026
1 min
There’s no such thing as a typical day for an AEC marketer. Doing research, finding assets, parsing old projects for winning content, and tracking down SMEs for external input are all responsibilities marketers in architecture, construction, and engineering must juggle to move a pursuit forward.
In this session from PSMJ AEC Innovate 2026, Dana Maynard Degner, Senior Product Manager at OpenAsset, shows how Shred turns that chaos into momentum. Watch it below.
Derek Ries is Chief Marketing Officer at OpenAsset, where he leads marketing strategy and helps firms rethink how content, data, and AI can support growth. He brings a storyteller’s lens to B2B marketing and go-to-market strategy, translating market shifts and customer insight into practical ideas for modern marketing and business development teams.
With 15 years of experience building demand generation and marketing operations functions, he’s an early adopter of AI tools and writes from direct experience, not just observation. His writing focuses on the future of AEC technology, pursuit strategy, brand, and the changing role of marketers in professional services firms.
