AEC Marketing

AI Prompt Win Themes for Proposal Writing

Derek Ries
Chief Marketing Officer

Sep 4, 2025

1 min

AI-prompt-win-themes

Discover how to craft winning proposal themes with AI.

Follow this step-by-step process to extract client pressure points, match them with proof, and create concise, client-centric win themes. Save hours on proposals while building stronger, more persuasive responses.

Derek Ries
Chief Marketing Officer

Derek Ries is Chief Marketing Officer at OpenAsset, where he leads marketing strategy and helps firms rethink how content, data, and AI can support growth. He brings a storyteller’s lens to B2B marketing and go-to-market strategy, translating market shifts and customer insight into practical ideas for modern marketing and business development teams.

With 15 years of experience building demand generation and marketing operations functions, he’s an early adopter of AI tools and writes from direct experience, not just observation. His writing focuses on the future of AEC technology, pursuit strategy, brand, and the changing role of marketers in professional services firms.