AEC Marketing
AI Prompt Win Themes for Proposal Writing
Janelle Poisel
Director of Content Marketing
Sep 4, 2025
1 min
Discover how to craft winning proposal themes with AI.
Follow this step-by-step process to extract client pressure points, match them with proof, and create concise, client-centric win themes. Save hours on proposals while building stronger, more persuasive responses.
Janelle Poisel
Director of Content Marketing
With over 10 years of content management experience, Janelle Poisel has a proven track record of crafting compelling narratives and delivering content that resonates with B2B audiences. She is dedicated to helping teams learn how to meet their audience with the right content, at the right place, and at the right time as they navigate their unique customer journeys.


