Building Smarter With AI: Do’s and Don’ts Checklist for AEC Teams
Jun 3, 2025
1 min
Navigate AI Do’s and Don’ts in AEC Marketing
Based on Eric Liou, the Chief Product Officer at OpenAsset, ‘s 2025 Unanet Champions Conference session, this checklist outlines the AI top do’s and don’ts for AEC marketing teams. Learn practical, real-world tips to use AI more strategically, safely, and creatively.
Learn more about OpenAsset’s Top AI Features and start working strategically in AEC today.
Derek Ries is Chief Marketing Officer at OpenAsset, where he leads marketing strategy and helps firms rethink how content, data, and AI can support growth. He brings a storyteller’s lens to B2B marketing and go-to-market strategy, translating market shifts and customer insight into practical ideas for modern marketing and business development teams.
With 15 years of experience building demand generation and marketing operations functions, he’s an early adopter of AI tools and writes from direct experience, not just observation. His writing focuses on the future of AEC technology, pursuit strategy, brand, and the changing role of marketers in professional services firms.
