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Top Digital Asset Management Business Use Cases

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Building a solid business case for digital asset management (DAM) begins with understanding the different ways your company can benefit from using a DAM solution. In this article, we’ll outline some of the top digital asset management use cases and explain how they can help improve your operations.

We’ll also discuss how internal sales and marketing teams, as well as developers and IT professionals, can utilize DAM to streamline their workflows. Finally, we’ll take a look at how your external clients and partners can benefit from using DAM solutions.

Business Use Cases for DAM

DAM adds value to all businesses that deal with digital assets. Ready to upgrade, but need to convince key stakeholders in your company? Here are some digital asset management use cases to get you started:

Streamlining Content Production

Content is king, and a digital asset management system can help you manage and organize your digital content more efficiently by providing a central repository for all your digital assets. This includes all types of digital files such as images, videos, documents, etc.

You’ll be able to easily find and reuse digital assets, which can improve efficiency in every stage of the sales cycle. Save time and money by reducing the need to search for and recreate lost or misplaced files.

Sales Support

Growing companies need to segment and target their audiences more effectively to drive sales. This means distributing marketing content by territory, product line, or industry. To avoid using off-brand or non-compliant content on marketing campaigns or proposals, invest in a DAM platform that gives your sales and development teams the best assets to achieve their goals. In this way, a digital asset management solution can help your company continue to scale and respond to marketing needs in real-time.

Brand Consistency

Maintaining brand consistency across all channels is a top priority, especially for companies in regulated sectors, but it’s easier said than done. A digital asset management system can help by providing a central location for all your assets. With a premier DAM system like OpenAsset, you can:

  • Give your team access to the most up-to-date brand assets
  • Ensure that everyone is using the same versions of your brand assets
  • Eliminate employee confusion around licensed video or photo assets
  • Keep your brand management consistent across all channels
  • Stay in full control of compliance with third-party licensing and management
  • Avoid copyright infringement penalties

Internal Users

Sales and Marketing

Armed with an efficient DAM system, sales and business development teams can easily find digital assets searching by tag, category or even project. Users can quickly find and reuse the right content for each sales campaign or proposal, helping team members close deals and bids faster.

Developers and IT

Digital asset management software can also be beneficial for developers and IT professionals. They can use it to manage website and application content, as well as digital files. With help from DAM software, only the most up-to-date and approved digital assets are used, which can save time and reduce the risk of errors.

Design and Creative Team

Design and creative professionals can utilize DAM to store creative files and development plans, planning materials, and images. Some DAMs like OpenAsset integrate with InDesign and can save your design team time and eliminate the headaches that come from broken image links.

You can also utilize user permissions to give outside agencies or contractors limited access to digital files, while still keeping the company’s intellectual property secure. This is a great way to streamline design and creative workflows and keep everyone on the same page.

External Users

Digital asset management is not just for internal users. It can also be used by clients or other external partners.


Many times, your company will need to share digital assets with clients during collaboration on a project or product. A quality DAM solution will have a feature that allows you to easily share digital assets while keeping security and control in mind. For example:

  • Create a “client workspace” where you can securely share digital assets and receive feedback.
  • Assign read, write, or download permissions to clients and project stakeholders.
  • Control when and how brand assets are accessed by setting expiration dates.

Partners and Contractors

If your company frequently works with outside contractors or partners, a digital asset management system is a must-have for keeping everyone involved on the same page. Use a DAM to coordinate all your moving parts. For example, you can:

  • Create an “approved vendor” list that only allows specific contractors access to digital assets
  • Share digital assets with specific project teams or individual members
  • Control who can download, edit, or delete digital assets


Almost any industry can benefit from digital asset management, but some may find it more useful than others. Here are a few examples:


Digital asset management can be used to manage blueprints, drawings, and models. Architects need to collaborate with clients, engineers, and other architects, so digital asset management can help streamline the process by providing a central repository for all project files. DAMs like OpenAsset also help architecture firms create better proposals, faster.


Like architecture, construction projects involve many different people and organizations. Digital asset management can help construction companies manage drawings, photos, videos, and other project files.


Digital asset management can be used to manage designs, schematics, and other engineering files. Engineering teams often need to share files with clients, so digital asset management can help make the process more efficient.

Final Thoughts

Business use cases for digital asset management are vast and varied. Digital asset management is a must for any company that wants to stay organized and efficient. These are just a few examples of how digital asset management can be used to improve productivity in the workplace. If you’re looking for a way to streamline your content workflow, digital asset management is worth investing in.

Ready to make your case? OpenAsset is your premier DAM solution.