How RJC Engineers Transformed Proposal Workflows with OpenAsset
Sep 26, 2025
For AEC firms, proposals are the heartbeat of business development and growth. For RJC Engineers, creating compelling, accurate, and visually engaging proposals was once slowed down by inefficient workflows and scattered assets. That changed with OpenAsset.
“Before OpenAsset, we wasted a lot of time searching for assets. We weren’t putting our best foot forward because we didn’t know if we were finding and sharing the right information.”
— Tanya Kennedy Flood, Corporate Marketing and Communications Leader, RJC Engineers
The AEC Proposal Challenge
RJC Engineers’ portfolio is rich with standout projects, but compiling the right images and narratives for proposals was cumbersome. Marketing staff spent hours digging through folders, resizing images, and pulling together project write-ups—time that could have been spent crafting winning messaging.
These bottlenecks meant less time to focus on messaging that sets proposals apart.
Centralizing Projects and Proposal Assets with OpenAsset
OpenAsset became the foundation of RJC’s proposal process. By centralizing assets and linking them directly to projects, the team gained the ability to instantly access the right visuals and descriptions.
“We had goals like improving workflows, improving accessibility to digital assets, saving time, automating processes, and not having to deal with resizing image files.”
— Tanya Kennedy Flood
With OpenAsset’s InDesign and Word integrations, proposal templates were instantly populated with accurate project details, dramatically reducing turnaround times.
The Results: Efficiency Gains and ROI
- Better Proposals, Faster: RJC saved 20 hours per week on proposal writing and 10 hours per week searching for assets.
- Higher Quality Content: Linking directly from OpenAsset ensured proposals were accurate, visually consistent, and always up to date.
- Improved ROI: Faster, higher-quality submissions allowed RJC to pursue more RFPs, increasing their chances of winning new business.
“Looking back, we achieved our goals and we’ve even done things that we didn’t realize we would be able to do. We were able to get better-quality data, put together better proposals, and keep them up to date.”
— Tanya Kennedy Flood
Other firms like Taylor Australia have also seen similar time savings in proposal creation and document preparation with OpenAsset.
Beyond Proposals
The benefits extended beyond proposals. OpenAsset reduced administrative overhead for RJC, enabled quick sharing of press kits, streamlined website updates, and even supported onboarding for new offices. But at its core, the DAM’s biggest impact was on RJC’s ability to efficiently deliver and showcase standout proposals and projects.
“The OpenAsset ROI is immediately there. OpenAsset allows us to easily share media assets as part of our pitching efforts, helping to streamline the process.”
— Tanya Kennedy Flood
Key Takeaway for AEC Proposal Teams
RJC Engineers’ story shows how powerful centralized asset management can be. By eliminating inefficiencies and focusing on the content that matters, proposal teams can:
- Improve proposal efficiency
- Enhance visual storytelling
- Increase RFP response capacity
- Deliver a stronger return on investment
With OpenAsset, RJC Engineers transformed proposals from a bottleneck into a competitive advantage for accelerating ROI.
Discover how a centralized DAM and AI-powered proposal tool can handle the busywork so you can get back to strategy.
