AEC Marketing

OpenAsset is officially putting down roots in Australia

Jan 20, 2026

OpenAsset-office-in-Australia

For over two decades, OpenAsset has partnered with AEC firms worldwide to help them tell better proposal stories, work smarter, and spend less time searching for files and more time winning work. Today, we’re excited to share an important next step in our journey. OpenAsset is officially expanding to Australia with a new office in Melbourne.

This move represents more than just a new location; it’s a deeper commitment to the AEC community across Australia and the broader APAC region.

A longstanding connection to the APAC AEC community

Although this is the first physical office in Australia, our relationship with the region is anything but new. OpenAsset has worked closely with Australian AEC firms and partners since 2008, supporting teams as they’ve grown, evolved, and navigated an increasingly competitive market.

As OpenAsset expanded from its UK roots into the US and beyond, the APAC customer base continued to grow. With customers now spanning 22 countries, opening a Melbourne office felt like a natural and necessary next step to support the firms we’ve partnered with for years.

Welcoming a familiar face to lead the next chapter

We’re also thrilled to share that Liam Nicholls has been appointed Director of Australia Operations, leading OpenAsset’s regional growth and customer engagement efforts from Melbourne.

For many at OpenAsset, Liam is a deeply respected and familiar face. Liam previously spent nearly seven years with OpenAsset (2013–2020), serving as Vice President of the UK Customer Success team. During that time, he played a pivotal role in supporting customers and helping the company scale during a period of significant growth.

In early 2020, Liam and his family returned home to Melbourne. While there were plans for continued collaboration at the time, the world—and COVID—had other ideas. Now, as OpenAsset CEO Jason Janicki puts it, the timing couldn’t be better.

“Liam is no stranger to OpenAsset. He previously spent nearly seven years as the VP of our UK Customer Success team, playing a key role in helping our customers and our company grow. Now, the timing is right, and I couldn’t imagine a better person to partner with and lead this next chapter.” —Jason Janicki, OpenAsset CEO

For Liam, returning to OpenAsset is both personal and professional.

“The AEC community in Australia is world-class, and I’m excited to help strengthen the partnership between OpenAsset and the firms shaping the built environment here.” —Liam Nicholls, OpenAsset Director of Australia Operations

Building community, not just AEC tools

At OpenAsset, our work has always gone beyond technology. Whether in London, New York, or now Melbourne, we believe in showing up for the communities we serve.

The Melbourne office helps our team engage more deeply with Australia’s vibrant AEC and technology ecosystems, learn from local leaders, and contribute to the conversations shaping the future of the built world.

As smarter, AI-powered marketing workflows become essential across APAC, we’re equipping firms with the tools, partnership, and support they need to stay competitive.

If you’re an AEC firm in Australia or the APAC region, we’d love to start a conversation. Let’s explore how OpenAsset can support the way your team works and wins together.