The future of AI & innovation in AEC

AEC marketing is at a turning point. Proposal deadlines are relentless, internal reviews eat up time, and accessing accurate project data can feel like a scavenger hunt. But there’s good news: firms are finding smarter ways to work, and AI is already reshaping workflows, including the lengthy proposal writing process.

In this report, we combine survey findings from over 200 AEC professionals with customer voices to explore how AEC marketers are using tools like OpenAsset and AI to reimagine their workflows. Discover the challenges they’re wrestling with, the opportunities they see, and the tools your peers swear by.

Who’s shaping the future of AEC marketing?

To understand where AEC marketing is going, it helps to know who’s driving it today. Our survey respondents represented a wide range of firms, with 37% working in companies of 500 or more employees, another 30% in firms with 201–500 employees, and 23% in mid-sized firms with 51–200 employees. Smaller firms made up the remainder, with just 10% from firms of 50 employees or fewer.

Roles were equally diverse, but marketers and technical staff made up the largest group. These are the teams on the frontlines of proposals, project data, and brand storytelling, which made their perspective and insights especially noteworthy.