This blog is an excerpt from the whitepaper “Getting Started with DAM.” Architecture, Engineering and Construction firms have more digital image assets and more opportunities for sharing them than ever before. The growing need for high quality photos and the increasing ease in obtaining them means that AEC photo libraries are growing rapidly, and could be taking a toll on your teams’ efficiency. If you’re not considering Digital Asset Management (DAM), you may be missing something that your competitors aren’t. Common photo management problems Image assets are saved to multiple locationsIt’s unclear which images are approved for external useLarge, high-resolution files are becoming a burden on IT resources How fast are image libraries growing? Looking ahead, most marketers believe the growth of the digital asset landscape will only continue to escalate—56% say their firms will create more or a lot more images this year than last Year. Why are image libraries growing so quickly? More Devices = More Images Better technology means it’s much easier to obtain high-quality photographs for marketing purposes Social Media Content Marketers are in need of engaging visual and multimedia content to share on social media High Quality Marketing To remain competitive, companies require high quality photos for proposals and presentations Websites Strengthened focus on creating dynamic website and mobile experiences that showcase your company’s project experience What is DAM? DAM systems provide two essential functions to help manage media assets: controlled creation and capture of asset metadata, and tools to improve image workflows. Basic DAM features Create and capture metadata Tag images with metadata like client name, services rendered, discipline, location, and other key dataExtract metadata from existing data repositories like Deltek Vision, Union Square, SalesForce, or Microsoft DynamicsStore copyright and photographer information alongside image assetsEasily find images with advanced metadata search options Asset workflows Integrate with your SharePoint intranet or CMS system to push DAM content to end usersSpeed document creation by connecting with desktop publishing systems like InDesign and PowerPointControl which images certain users have permission to view, download, or editBe a centralized image resource for your whole team—across offices, worldwide Download the whitepaper “Getting Started with DAM” to continue reading.