What Are Digital Brand Assets?

A pivotal part of any company’s marketing strategy, digital brand assets are more relevant now than ever. In order to create a successful digital brand asset, it’s important to understand what they are and how to use them effectively. In this blog post, we’ll explore the value of digital brand assets and provide examples of some great ones. We will also discuss the best way to manage them using digital asset management (DAM). Finally, we will give you a few tips on how to create your own digital brand assets!

Digital brand assets are digital files that represent your brand. This can include things like your logo, website, social media accounts and even your email signature. These assets are important because they help customers and clients recognize your brand. They also help you build trust with your audience and create a consistent message across all of your channels.

The Value of Digital Assets to a Brand

Digital assets and digital brand assets are not one and the same. A digital asset is any type of online file or document that a company owns, regardless of who created it and what its purpose is. On the other hand, brand assets are directly connected to the brand and marketing. Digital brand assets only include what is related to the brand, whereas a digital asset means anything and everything.

There are several reasons why digital brand assets are so valuable to a business. First, they help marketers build trust with their audience. When customers see the same logo and branding across all of your channels, they will be more likely to trust your company. Building brand identity is especially important for small businesses or startups that may not have as much name recognition as larger companies.

Digital brand assets leverage the following elements to develop a signature look and build strong brand recognition:

  • color palette
  • typeface
  • company logo & slogan
  • packaging
  • illustrations
  • patterns
  • icons

Carefully crafted brand assets help give you a competitive advantage by creating a consistent message across all of your channels. This should be a top priority because it helps customers recognize your brand image and what you stand for. It also makes it easier for you to track your brand’s performance across different channels.

Finally, digital assets can be used to drive traffic to your website or blog. By including links to your website in your digital assets, you can increase the number of visitors to your site. This is a great way to promote new products or services, or simply to get more people interested in your company.

Great Examples of Digital Brand Assets

#1 Coca-Cola

Coca-Cola is one of the most recognizable brands in the world. The company has a strong digital presence, with a website that is updated regularly with new content. Their digital branding successfully utilizes bold color and signature typeface which is incorporated into all of their digital marketing. Coca-Cola also has a strong social media presence, with accounts on all major platforms.

One of Coca-Cola’s most successful digital assets is its #ShareACoke marketing campaign. The trending campaign encourages people to share photos of themselves with Coca-Cola products, essentially creating online brand ambassadors. The campaign was successful in increasing brand awareness and generating positive sentiment toward the company.

#2 Nike

Swoosh! Nike is another example of a company with a strong digital presence. Nike’s website is updated consistently with new content customers want, and the company maintains a competitive social media presence. Nike also has a mobile app, which allows users to track their fitness progress and purchase Nike products.

What makes Nike’s digital brand assets so strong? Nike has a clear brand identity that is reflected in all of its digital assets. Nike’s digital assets are branded, fully integrated, and work together to create a seamless user experience.

#3 Dunkin Donuts

Another company with flourishing and relevant digital brand assets is Dunkin Donuts. With a cheery pop of color, a snappy catchphrase, and a handful of recognizable brand icons, Dunkin has a winning arsenal of brand assets.

Their website is clean and easy to navigate, with a focus on product images and call-to-actions. Clickable brand icons also make it responsive, so it looks and runs great on mobile devices. Dunkin Donuts’ social media accounts are active and engaging, featuring digital branding that encourages followers to play, repost and tag themselves.

#4 Apple

This one is a no-brainer. The strategic use of digital brand assets is part of what makes Apple one of the most powerfully ubiquitous and recognizable companies in the world.

A key part of their digital branding is their use of color. From the classic white and grey tones to the colorful product shots on their website and social media, everything about Apple’s digital branding pops. They also make excellent use of whitespace, ensuring that their brand assets are uncluttered and easy to consume.

But Apple doesn’t just rely on strong visuals – they also have amazing audio branding. Think about the sound you hear when you turn on an iPhone, or how distinct their commercials are from anyone else’s!

#5 Oreo

This cult-classic cookie stays relevant by sandwiching digital brand assets between classic advertising and modern digital marketing.

Oreo’s digital brand assets are some of the most craveable on the internet. From recipe videos and Oreo art to printables and games, there’s something for everyone on their website – no matter how old you are. And their social media presence is just as impressive, with over 27 million followers on Facebook alone.

What’s more, Oreo isn’t afraid to experiment. They were one of the first brands to jump on the Snapchat bandwagon, and their “Dunk in the Dark” Super Bowl campaign was a huge success.

Creating Your Own Digital Brand Assets

people working on brand logos

Creating memorable digital brand assets can be a daunting task, but it doesn’t have to be! Here are a few best practices to get you started:

  • Start with your logo. Your logo is one of the most important brand assets you have. It should be simple, recognizable, and reflect your brand’s values.
  • Your website is another critical digital brand asset. Make sure it is well-designed, easy to navigate, and contains accurate and up-to-date information.
  • All of your social media accounts are digital brand assets too. Use these platforms to share your brand’s story, connect with customers and create valuable content.

Managing Digital Assets for Your Brand

Having an effective way to manage your digital brand assets is essential for maintaining a strong and consistent brand identity. That’s why it’s important to have a digital asset management solution (DAM). There are a few key things to keep in mind when you are selecting a DAM solution.

  • Organization is key. Creating a system for storing and organizing digital assets will save you time and frustration down the road.
  • Make sure your team has access to the assets they need. Everyone on your team who needs to use digital brand assets should have the ability to find and access them easily.
  • Keep your assets up to date. Regularly review your digital assets to make sure they are accurate and reflect any changes to your brand identity.

There are two types of DAM solutions:


Brand-based DAMs organize digital assets by product or brand. They are typically best for retail or eCommerce verticals.


Project-based DAMs store and organize digital assets by project or property and are best for architecture, engineering, construction and real estate firms. They help AEC firms find their assets more quickly and help them create better proposals, faster.

OpenAsset, the only project-based digital asset management software built specifically for AEC firms, makes it simple to find the digital assets you need when you need them. You can search for project and image files by keywords or file type. You can also tag files to make them faster to find later. The secure platform helps you protect your digital assets by keeping them safe from unauthorized access and accidental deletion.

With OpenAsset, you can easily share files with team members, clients, and partners. You can also control who has access to your files and what they can do with them.

Final Thoughts

As more and more businesses move away from traditional print media and towards digital channels, it’s important to invest in a winning strategy for managing your digital brand assets. There are a number of different DAM solutions on the market, but OpenAsset is one of the most comprehensive and user-friendly options out there.

Learn how OpenAsset can help you manage your digital assets by requesting a demo today.

Get OpenAsset
DAM Insights

Expert Digital Asset Management
insights for AEC and Real Estate firms.