OpenAsset + Marlin Equity Partners (“Marlin”) Join Forces to Accelerate DAM Growth.

We are excited to announce that we are partnering with Marlin Equity Partners (“Marlin”) to further invest in OpenAsset and accelerate digital asset management growth and product innovation. Marlin Equity Partners is a global investment firm with over $8.5 billion of capital commitments under management.

What will change at OpenAsset?

OpenAsset will continue to be majority owned by our original co-founders, Daniel Emmerson and Peter Walsham. Our new partner, Marlin, takes a minority stake, which ensures we will continue to focus on and pursue our fundamental vision, mission, and product offering.

Why is OpenAsset doing this?

For the last 20 years, we’ve bootstrapped and funded our growth by focusing on delivering value to our customers through leading product-market fit.

We’ve built a leading DAM (“Digital Asset Management”) for AEC (“Architecture, Engineering and Construction”), helping Architects, Engineers and Construction companies improve marketing efficiencies and win new business. We have multiple innovative product improvements in the roadmap, which we believe will resolve significant customer pains, and we would like to bring these to market as soon as we can. The partnership with Marlin will help make this happen even sooner.

Marlin brings deep domain knowledge and expertise, which will be leveraged by OpenAsset’s existing leadership. All this will enable us to increase the value we provide all of our customers. The pace of new platform development and existing product enhancements will be accelerated.

What will change for customers?

In the near future, very little is changing for customers. You can expect our team to continue diligently improving OpenAsset and the services we offer. Our products, service levels, customer service, and your contract with us all remain unchanged by this investment. Long term, we anticipate that this partnership will enable us to deliver even more value to our customers.

What’s happening now?

We are working closely with Marlin to advance our new partnership. We have identified a few new key roles within the company and will start recruitment shortly.

OpenAsset has always been driven by a customer-first culture. While this investment is important to us, our priority continues to be providing our customers with a premier product and unrivaled customer service.

OpenAsset was served by KeyBanc Capital Markets as financial advisor and Mishcon de Reya as legal advisor.

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