OpenAsset continues strategic partnership with SMPS to empower AEC marketers

OpenAsset is proud to announce the continuation of its Strategic Partner+ relationship with the Society for Marketing Professional Services (SMPS) for a second year. This renewed partnership reinforces a shared commitment to equipping AEC marketers and business developers with the tools, insights, and education they need to work more efficiently, tell stronger stories, and drive measurable business impact.

As SMPS recently shared, OpenAsset continues to support firms in managing and showcasing their people and projects while also advancing innovation through AI-powered solutions like Shred.ai.

This next chapter builds on a foundation of thought leadership and community engagement, setting the stage for even greater collaboration in 2026.

Shared mission to support AEC marketing

The partnership between OpenAsset and SMPS is grounded in a mutual belief that AEC marketers are strategic drivers of firm growth, and their work deserves purpose-built technology and industry-specific education.

SMPS has long been the leading authority for marketing and business development professionals in the AEC industry, offering research, certification, and community resources. OpenAsset complements this mission by delivering a Digital Asset Management (DAM) platform designed specifically for AEC firms. The platform helps teams organize, access, and activate their most valuable assets, including project experience, resumes, imagery, and proposal content.

Together, OpenAsset and SMPS focus on helping marketers:

• Respond faster and more confidently to RFPs
• Improve collaboration across marketing, pursuit, and leadership teams
• Demonstrate clear ROI from marketing investments
• Scale operations without sacrificing quality or brand consistency

Executive perspective on supporting the AEC marketing community

Jason Janicki, CEO of OpenAsset, emphasized the importance of the continued partnership and its impact on the SMPS community:

“SMPS plays a critical role in advancing the AEC marketing profession, and we are proud to continue our partnership for a second year,” said Janicki. “AEC marketers are under increasing pressure to do more with less, adopt new technologies like AI, and still tell authentic, compelling stories. Our partnership with SMPS allows us to support marketers where it matters most through practical education, real-world insights, and tools built specifically for their challenges.”

This shared focus on practical value rather than theory has shaped the collaboration from the start.

Thought leadership addresses real AEC marketing challenges

Over the past year, OpenAsset has contributed several thought leadership pieces to SMPS platforms that address some of the most pressing questions facing AEC marketers today. These topics include storytelling, technology adoption, and the role of AI in marketing workflows.

For example, “AI Can’t Write Your Story,” published on SMPS.org, explores how artificial intelligence can support, not replace, the strategic and creative expertise of AEC marketers. While AI can accelerate content discovery, proposal assembly, and data organization, the article reinforces that differentiation, narrative, and firm identity still rely on human insight.

This perspective aligns closely with SMPS’s emphasis on ethical innovation and professional growth and helps marketers adopt AI responsibly while staying true to their firm’s voice and values.

Highlighting real results from SMPS member firms

Beyond thought leadership, the OpenAsset–SMPS partnership has also spotlighted real success stories from SMPS member firms using OpenAsset to improve efficiency and ROI.

In the SMPS Marketer case study, “How RJC Engineers Maximized ROI and Proposal Efficiency with OpenAsset,” readers learn how the firm centralized its marketing assets, reduced time spent searching for content, and significantly improved proposal turnaround times. The story reflects a common challenge across the AEC industry: disconnected systems and manual processes that slow teams down.

By implementing OpenAsset, firms like RJC Engineers can:

• Reuse high-performing content more effectively
• Maintain brand and messaging consistency
• Free up marketers’ time for higher-value strategic work

These outcomes directly support SMPS’s mission to help marketers demonstrate their impact on firm growth.

Educating the industry on DAM and marketing operations

Education remains a key pillar of the partnership. OpenAsset’s article, “What Is a Digital Asset Manager and Why Do You Need One?” on SMPS Marketer, breaks down the role of DAM technology in AEC marketing operations. The article clarifies why DAM is essential for scalability, collaboration, and proposal efficiency.

Additionally, OpenAsset has contributed insights tied to the State of AEC Marketing Report, helping marketers understand broader industry trends around staffing, budgets, and technology adoption. In “Key Takeaways from the State of AEC Marketing Report,” research merges with day-to-day marketing realities for helpful, actionable takeaways.

Looking ahead: AI, innovation, and continued collaboration

As OpenAsset and SMPS move into the second year of their Strategic Partner+ relationship, the focus remains on delivering practical value to the SMPS community.

With AI continuing to reshape AEC marketing workflows, OpenAsset’s tools will play a growing role in streamlining proposal development and content discovery. Future collaboration will continue to explore how AI can responsibly support marketers, not replace them.

A Strategic partnership built for long-term impact

Renewing the Strategic Partner+ partnership with SMPS is a huge milestone for OpenAsset. By combining SMPS’s leadership and community with OpenAsset’s industry-focused technology, the partnership continues to create meaningful opportunities for marketers to grow and innovate.

OpenAsset looks forward to another year of collaboration with SMPS and supporting the teams shaping the future of AEC.