Optimizing File Storage Space and Image Search for Marketers at Nitsch Engineering

Having a way to easily search was a huge issue that we were running into. We found that we were spending forever searching for and forever resizing images for different uses, for web and for print, for example. Our marketing drive was out of control. It was cluttered with every single size of one photo, and every single crop of one photo. The space that we were taking up was crazy.

A few of the other systems (like SharePoint) would need too much configuration and coding, you couldn’t do it yourself. It was extremely labor intensive from a consulting point of view (kind of like early websites) which became prohibitively expensive, so much so that there was no way to justify the cost to the company.

We started keeping track of how much time it was taking to find photos. If it took an hour to resize some photos, or if it took a half an hour to find a photo, we recorded it. We did this for a couple of months, and I mean, we knew it was a lot of time, but even we were surprised by how much time we were wasting finding and resizing images. Projecting that out with our hourly rates, we calculated that OpenAsset would pay for itself in the first year.

We realized that if you put garbage in, it’s not going to work, and the clean up time would be prohibitive. So we spent a lot of time carefully auditing our project folders before we uploaded images into OpenAsset with Axomic’s data migration.

OpenAsset met all of the deadlines, and we were really happy with the implementation. The data migration all went well. For us, the process was as close to perfect as you can get with something like this. It’s one of the reasons why we’re such big proponents of OpenAsset. This is software that works the way they say it’s going to work.

The three things that we loved about OpenAsset was the search, storage savings, and resizing. We were spending a lot of time in Photoshop resizing images and saving another version to our drive. And this is the first software that I’ve seen that can do this for us.

One of the biggest benefits of using OpenAsset is the time savings, especially since we were spending so much time managing photos. At the time, we were a two-person marketing department supporting a 70-person firm, and there was a lot going on. We needed something to save us time, and we knew immediately on seeing OpenAsset that it could be the answer.

It’s streamlined a lot of our processes. Specifically when it comes to qualifications and other marketing collateral. it’s just a million times easier. We know how to find images, and we can search in any number of ways. OpenAsset lets me get things done faster than I had ever been able to before.

Anna Luciano
MARKETING & COMMUNICATION SPECIALIST

Laurie Strickland
DIRECTOR OF MARKETING