Before OpenAsset, it was a very cumbersome process. To save space, we were uploading only low-res versions of our high quality photography into SharePoint. We also had to upload detailed information about the photo and project. Marketing team members would email the communications team to request high-res photos for proposals. This cumbersome process encouraged people to create their own stashes of images locally. We have offices across the U.S. and each marketing person and project manager had their own images, nobody had access to our entire photography catalog.
OpenAsset reached out to us and offered to demo the system. We ended up realizing that it would be a great solution. We then did some research on other DAM systems but we thought OpenAsset best met the needs of our industry.