OpenAsset Simplifies Photo Management for Marketing

OpenAsset Simplifies Photo Management for Marketing
Derwent London

Property developers have never relied on images more than now. Derwent London plc is a leading property development company based in London. High quality images are key tools used to promote the business. The marketing department uses images to produce brochures, presentations, web pages, and other promotional materials.


For us, high quality images are very much part of what we want to promote. We specialize in design excellence and need good quality photography, so having them well organized is absolutely key.

We work with many of the companies who use OpenAsset so as a property development company we felt very comfortable choosing a system so well established in the construction industry.


Everyone has taken to OpenAsset very easily. The system has improved the process of creating better marketing materials. OpenAsset automatically re-sizes images and inserts them into PowerPoint and Word, and Adobe Photoshop and InDesign.

I use Albums a lot, what’s great is that you always know the original is safe. You can move images around and share them with people knowing that the original is safe and there’s no duplication. Being able to search for images and create Albums is really useful. You can work with all your images and know that the original is not being altered or duplicated. It saves a lot of time and hassle.


Streamlines the creation of marketing materials

Protect original high-resolution images while avoiding duplication of these large files

Automatic resizing and album sharing increases the usability of large image files


Susannah Woodgate


About Derwent London

Derwent London is a design-led and award-winning property company with a reputation for high quality contemporary architecture and innovative refurbishment. It has a combined portfolio valued at £2.6bn, spread across 14 London ‘villages’. The board’s strategy is to add value to buildings and sites through creative planning, good design and enterprising lease management. Derwent London won the RIBA Client of the Year Award in 2007 and its Angel Building was shortlisted for the 2011 RIBA Stirling Prize.

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