What Is the Best (NON-AEC) Digital Asset Management Software? 

With over 800 satisfied organizations, at OpenAsset, we know the qualities that make a DAM tool effective. And while we are proud to offer a unique solution, specifically built for AEC professionals, we often get questions regarding other DAM providers that serve industries like communications, healthcare, or SaaS. Because we always embrace transparency regarding competition, and we aim for our customers to be fully informed, we’re happy to share our insights to help you find the right solution for your industry. 

In this blog, we’ll list some of the companies that provide robust DAM software, specifically for industries outside of AEC. By the end of this blog, you’ll have a clear understanding of what each DAM tool on this list provides, and how it can help your business.

What Is Digital Asset Management Software? 

Digital Asset Management (DAM) software is a business process for organizing, storing, and retrieving media and managing digital rights and permissions. Media assets include photos, music, videos, and other multimedia content. DAM systems are often used by marketing teams to manage large numbers of media files so that the right content is accessible to the right people when they need it.

To be considered a DAM system, the product must:

  • Store company-wide multimedia files like photos, audio clips, videos, presentations, and graphics in a central repository.
  • Enable users to effectively categorize and locate assets using media tags and improved search features. 
  • Provide features to control and manage the rights and permissions of media content for both internal and external usage or integration into websites. 
  • Save and monitor the evolution of digital assets so the latest versions are readily accessible.

To learn more about DAM software, read our ultimate guide on What is Digital Asset Management? 

Best (NON-AEC) Digital Asset Management Software

Based on customer satisfaction and reviews, we’ve curated a list with overviews of the eight best (non-AEC) DAM software. These overviews cover the top features that make these DAMs stand out and explain why these DAM systems made our list. 

 1. Brandfolder 

Brandfolder is a top digital asset management tool trusted by major companies such as Slack and Lyft. A feature that stands out is its Brand Intelligence, which uses unique AI and machine learning to track the use of your assets (who is using them and where) and identify the most high-performing ones. The proprietary AI engine also automatically: 

  • Adds tags when files are uploaded 
  • Recommends tags 
  • Prevents duplicate uploads 
  • Translates video audio into text 

Offering valuable services, support, security, and scalability, Brandfolder empowers both mid-size companies and enterprises to craft unique brand experiences quickly and efficiently.

Top industries: 

  • Marketing and Advertising
  • Food and Beverages
  • Non-Profit Organization Management 
  • Consumer Goods
  • Retail


  • AI-driven tagging
  • Analytics  
  • Web-to-print 
  • Custom templates 
  • Content automation 
  • Multiple file format support 
  • Easy bulk uploading with drag-and-drop support 
  • Bulk editing tools
  • Advanced video editing
  • User management
  • Guest upload so external partners can upload files without accessing the system 
  • Free Demo 

2. Bynder 

A significant appeal of Bynder is its adaptability and customizability to fit any business scale or sector. Although mostly favored by large companies, Bynder is also effective for mid-sized and smaller businesses. Rather than offering a generic solution, Bynder allows users to choose their storage needs, expand storage when necessary, and pick extra features to tailor the DAM to their needs. 

Bynder is used in companies of all sizes across the following industries: 

  • Marketing and Advertising
  • Consumer Goods
  • Retail
  • Non-Profit Organization Management
  • Information Technology and Services 


  • One central location to store all brand and campaign assets 
  • Direct assets available for users across the world 
  • Simplified file searching 
  • Built-in security controls (two-factor authentication, user rights, and access settings) 
  • Digital asset transformation 
  • 30-day trial

3. Dash 

Dash is a budget-friendly, intuitive, and efficient DAM created for growing e-commerce companies. This tool offers valuable features, unlimited user access, and a seamless user experience, all for a clear and affordable price. With this tool, you can centralize your images and videos, and quickly locate files using AI-driven auto-tags and endless custom fields. Additionally, Dash allows you to easily work together both internally and externally, have approval processes, and integrate images directly into Shopify or Canva.

Dash is ideal for creative teams in e-commerce and growing brands. It offers a quick start without a complicated setup process. Plus, with its cost-effective plans, it’s easy on the wallet. 

Top industries:

  • Marketing and Advertising 
  • Retail
  • Leisure, Travel, and Tourism 
  • Non-Profit Organization Management 
  • Consumer Goods 


  • File Conversion 
  • Version Control
  • Metadata Management
  • Access Controls/Permissions
  • Customizable Branding
  • Reporting/Analytics
  • Third-party Integrations
  • API
  • Collaboration Tools
  • Tagging
  • Drag and Drop
  • Approval Process Control
  • Full-text Search
  • Image Editing 
  • Free trial

4. Canto 

Canto’s primary focus is on digital asset management, complemented by a few basic workflow functionalities. Over the last 25 years, Canto has greatly updated and enhanced its methods for file intake, categorization, and searching. 

Canto’s DAM system is built for companies ranging from mid-size to large enterprises across various industries, such as: 

  • Education 
  • Manufacturing 
  • Retail 
  • Travel 
  • Hospitality 
  • Non-profits 


  • Robust UX 
  • Integration with 50+ other applications
  • Canto API 
  • Drag and Drop 
  • AI and facial recognition search 
  • Customizable user permissions 
  • Unlimited customer portals for file access 
  • Visual previews of your content 
  • Customizable interface 
  • Download presets 
  • Immediate start for the free trial

5. Acquia DAM (Widen) 

A feature that stands out about Acquia DAM is its robust search capabilities and adaptable metadata frameworks. Beyond using metadata for categorizing assets, it also allows for varied assigned roles and access permissions to specific user groups. Companies focused on products use Acquia DAM to craft a complete 360º perspective of their product content. 

Mid-size to large companies with a focus on marketing use this DAM tool. Other top industries using this tool are: 

  • Manufacturing 
  • Consumer Products 
  • Food and Beverage 
  • Apparel and Fashion 
  • Healthcare and Medical Tech 
  • Hospitality 
  • Education 
  • Agencies 


  • Hi-res previews 
  • Version control 
  • Asset history 
  • Predictive search 
  • Metadata keyword search 
  • Content syndication 
  • Channel portals 
  • Time-based access to assets 
  • Several add-on applications 
  • AI-powered auto-tagging 
  • API or pre-built integrations with 50+ tools 
  • 30-day trial

6. MediaValet 

MediaValet assists marketing and creative teams in easily managing, working together on, and sharing their digital assets and content. 

Being the only DAM developed on Microsoft Azure, MediaValet provides a quick and user-friendly tool. It offers unlimited user access, hands-on support and training for a smooth implementation, and valuable integrations with tech and marketing tools. 

Both small and large companies appreciate MediaValet for its user-friendliness, cooperative workflow functionalities, and powerful search features. MediaValet handles and categorizes various asset types so users to easily locate digital files either by going through asset categories or using specific search terms. 

MediaValet is used by marketing, communications, and digital strategy teams across the following industries: 

  • Hospitality
  • Education Management
  • Marketing and Advertising
  • Leisure, Travel, and Tourism
  • Higher Education


  • Unlimited categories and multi-categorization to arrange content in the way that is best for your workflow 
  • Robust security 
  • Unlimited users 
  • Customizable AI capabilities 
  • Valuable integrations 
  • Unlimited support and training 
  • Free trial 

7. Amplifi.io

Amplifi.io does more than merely store data; it integrates AI to aid in content tagging and asset auto-grouping. It also allows you to create content portals for client sharing, letting you have control over content accessibility.

Moreover, a feature that makes this tool stand out is its usability. The complete self-help tool provided by Amplifi.io can notably lower the volume of questions the creative team gets regarding asset access. 

Top industries: 

  • Consumer Electronics 
  • Consumer Goods 
  • Marketing and Advertising 
  • Furniture 
  • Health, Wellness, and Fitness


  • Controlled access to assets 
  • Media portal for teams and clients
  • Automatic conversions 
  • Optional watermarks 
  • Versioning 
  • AI content tagging 
  • Support for professional video codecs 
  • Customizable content templates 
  • Bulk uploads 
  • Cataloging/categorization 
  • Destination mapping 
  • Automatic indexing and grouping of items 
  • Online automated commerce support 
  • Demo

8. Filecamp 

For teams wanting to work together on creative assets, Filecamp comes with a proofing feature. This feature allows team members to discuss deliverables, propose changes, and go through approval processes all in one location. It also offers a white-label solution that you can personalize uniquely, flexibility that only a handful of tools provide. 

Moreover, all of Filecamp’s plans offer unlimited user access, with each user having individual permissions for users and folders. Additionally, custom branding tools ensure that your DAM system aligns with your brand guidelines.

Filecamp mainly caters to marketing experts from companies of all sizes. However, any industry needing file sharing and collaboration can find value in Filecamp. 

Top industries: 

  • Marketing and Advertising 
  • Computer Software 
  • Construction 
  • Electrical/Electronic Manufacturing 
  • Graphic Design 


  • Auto-tagging 
  • Filter, sort, search, and download files 
  • Upload links that you can share with external people 
  • Custom thumbnails on assets 
  • File proofing and approvals 
  • Granular access user permissions 
  • File collections 
  • Free trial

Next Steps 

Searching for a DAM that fits your industry needs is well worth it as a top DAM system can streamline workflows and drive growth. If you’re an AEC and real estate professional, finding a DAM to fit your needs may prove difficult. However, we have a solution. 

OpenAsset is the leading DAM designed specifically for AEC and real estate professionals and provides all the necessary features of a DAM within a single platform. OpenAsset’s DAM tool allows AEC and real estate firms to create quality RFP responses quickly and easily. 

For more information, read our DAM Software Buyer’s Guide to learn more about choosing the right DAM for your business. And to gain valuable knowledge and expert advice for your team’s needs, reach out to our asset management experts to schedule a demo. We’ll show you how a DAM tool can elevate your creative workflow and unlock new opportunities.

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