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Published on 30th January 2018 at 16:16 by Daniel Emmerson
Digital Asset Management is quite often considered as a tool for the marketing team but in reality a well structured DAM will be used across your business by many functions. Anyone who needs access to your company's digital assets will benefit from your DAM system. In this blog we take a look at all the people in your business who would potentially use OpenAsset and if you’re a marketing manager looking to put a business case together for purchasing a DAM here are some key uses across your business.
You’re often the person who suggests a DAM in the first place because you know that trawling through file after file looking for an image isn’t an efficient use of your team's time. For you, a DAM is about taking control of your brand assets, so you know there is consistency company wide and out of date images or assets that aren’t approved don’t appear anywhere they shouldn’t.
So if one of your company execs are away on business and has to quickly pull together a last minute presentation, they know exactly where to find the assets they need and you have peace of mind that there aren’t any ‘surprises’ appearing in company branded material.
A well structured DAM is your best friend, you know better than most how much time can be lost to searching for that ideal photo from that project, you know what it looks like...but where is it? As a graphic designer you want to spend your time on perfecting that bid presentation or making sure this years annual report looks even better than last years, not searching for buried images. So for you, having a great image search function and an integration with InDesign that allows you to drag, drop and easily maintain image links is definitely going to make your life easier.
You’ve worked on a lot of projects and now you’re bidding for the next one, maybe you’ve had plenty of time to prepare for the presentation or maybe it’s come up last minute. Either way, you need only the best images to showcase your projects and you need to find them easily, at the right spec and ideally ready to be just dragged and dropped into templates. That’s why a DAM is great for you and your team, you might not use it everyday but when you do you’ll love how much easier it makes finding brand assets and images, so you can pull documents together a lot quicker than before.
You’re out there visiting potential clients, telling them all the reasons they should choose your company and showing them just how awesome your projects are. Your presentations take time and effort to put together from crafting the perfect sentence to checking the numbers, but finding images shouldn’t be hard work. With OpenAsset you can have preset templates ready to go, you can search through marketing approved images then just drag and drop into place, meaning you have more time to focus on fine tuning your presentation and impressing your clients.