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Who will use DAM in your Business?

Published on 30th January 2018 at 11:40 by Daniel Emmerson

Who will use DAM in your Business?

Digital Asset Management is quite often considered as a tool for the marketing team but in reality a well structured DAM will be used across your business by many functions. Anyone who needs access to your company's digital assets will benefit from your DAM system. In this blog we take a look at all the people in your business who would potentially use OpenAsset and if you’re a marketing manager looking to put a business case together for purchasing a DAM here are some key uses across your business.

Senior Marketing Management

You’re often the person who suggests a DAM in the first place because you know that trawling through file after file looking for an image isn’t an efficient use of your team's time. For you, a DAM is about taking control of your brand assets, meaning you know there is consistency company wide and out of date images or assets that aren’t approved don’t appear anywhere they shouldn’t. So if one of your company execs are away on business and has to quickly pull together a last minute presentation, they know exactly where to find the assets they need and you have peace of mind that there aren’t any ‘surprises’ appearing in company branded material.

You also want to grow your marketing channels and showcase your firm with awesome photos and video. With multiple channels and the need to keep content fresh and relevent a DAM allows you to have only the best of your digital assets at your fingertips and with OpenAsset you can set specs for your images. So when you upload images they can be automatically sized to the requirements you need for your website, emails, social media and any other channels your firm is using to win business.

Then of course there is the day to day management of your images. AEC and Real Estate firms regularly have site images, finished project images, walk through videos to name but a few coming into their system and they need to be stored somewhere they can be easily found and accessed. This task is normally given to marketing and the up keep on this process can be significant. With an OpenAsset DAM you can store images by project and then search by project or across projects by keywords. 

Key OpenAsset uses:

  • Traffic light label system - have clearly defined access levels and differentiate between image uses, including marketing approved images.
  • Project based filing - your business is based around projects so OpenAsset DAM reflects that.
  • Customizable tagging - take control of organising your brand assets based on how your team uses and searches for them.
  • Multimedia uploads - images, videos, logos, pencil drawings, you name it and chances are OpenAsset can store it.
  • Search - save time across your business finding any image

Graphic Designers

A well structured DAM is your best friend, you know better than most how much time can be lost to searching for that ideal photo from that project, you know what it looks like...but where is it? As a graphic designer you want to spend your time on perfecting that bid presentation or making sure this years annual report looks even better than last years, not searching for buried images. So for you, having a great image search function and an integration with InDesign that allows you to drag, drop and easily maintain image links is definitely going to make your life easier.

A successfully implemented DAM will also allow employees from across your organisation to easily access images, which cuts down on the marketing requests for images and resizing so you can focus on your bigger projects.  

Key OpenAsset uses:

Search - cut down on the time it takes to find images and media for all of your design projects.
Traffic light label system - know straight away how and where you can use images based on this simple colour coded system.
InDesign integration - drag and drop multiple images from across your DAM straight into your InDesign file. No more broken or missing links as everything is linked from OpenAsset.
Batch uploading with metadata - save time by uploading multiple images at once and having the project data and keywords automatically assigned to every image. No more copy and paste!
Image metadata uploading - whether it be copyright or photographer details, automatically have this data pulled through and attached to every image. No manual inputs or lost image data.

Architects and Team Leads

You’ve worked on a lot of projects and now you’re bidding for the next one, maybe you’ve had plenty of time to prepare for the presentation or maybe it’s come up last minute. Either way, you need only the best images to showcase your projects and you need to find them easily, at the right spec and ideally ready to be just dragged and dropped into templates. That’s why a DAM is great for you and your team, you might not use it everyday but when you do you’ll love how much easier it makes finding brand assets and images, so you can pull documents together a lot quicker than before.

Key OpenAsset uses:

Search - cut down on the time it takes to find images and media for any project or keyword.
Traffic light label system - know straight away how and where you can use images based on this simple colour coded system.
Project based filing - All assets simply stored and easy to find by project.
Bespoke templates - OpenAsset will work with your company to setup bespoke templates in Word or Powerpoint so all you have to do is just drag and drop.

Partners and Business Development

You’re out there visiting potential clients, telling them all the reasons they should choose your company and showing them just how awesome your projects are. Your presentations take time and effort to put together from crafting the perfect sentence to checking the numbers, but finding images shouldn’t be hard work. With OpenAsset you can have preset templates ready to go, you can search through marketing approved images then just drag and drop into place, meaning you have more time to focus on fine tuning your presentation and impressing your clients.

Key OpenAsset uses:

Bespoke templates - OpenAsset will work with your company to setup bespoke templates in Word or Powerpoint so all you have to do is just drag and drop, saving you effort every time you need a new presentation.
Search - cut down on the time it takes to find images and media by project or keyword.
Project based filing - All assets simply stored and easy to find by project.
Traffic light label system - know straight away which images are marketing approved.\

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