AEC Marketing

Fair use checklist for AEC firms

Janelle Poisel, a woman with long, wavy blonde hair, smiles at the camera. She is wearing a blue-gray, high-neck sweater and is pictured against a plain, light-colored background.
Janelle Poisel
Director of Content Marketing

Apr 8, 2026

1 min

Fair use checklist for AEC firms blog header with logo

7 questions to determine if you can use that unlicensed image

Unlicensed images are a great way to quickly add visual appeal to your AEC proposals or marketing collateral. However, not every image is legal to use. Fair use and copyright laws restrict not just the types of images you use, but how you use them. If you’re not careful, you may end up getting your firm into a sticky legal situation.

This quick checklist goes through 7 questions you should ask yourself to determine if the image you’re using falls under fair use. Download and save it for your personal reference.

Fair use checklist for AEC firmsDownload

Janelle Poisel, a woman with long, wavy blonde hair, smiles at the camera. She is wearing a blue-gray, high-neck sweater and is pictured against a plain, light-colored background.
Janelle Poisel
Director of Content Marketing

With over 10 years of content management experience, Janelle Poisel has a proven track record of crafting compelling narratives and delivering content that resonates with B2B audiences. She is dedicated to helping teams learn how to meet their audience with the right content, at the right place, and at the right time as they navigate their unique customer journeys.

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