AEC Marketing

Fair use checklist for AEC firms

Apr 8, 2026

Fair use checklist for AEC firms blog header with logo

7 questions to determine if you can use that unlicensed image

Unlicensed images are a great way to quickly add visual appeal to your AEC proposals or marketing collateral. However, not every image is legal to use. Fair use and copyright laws restrict not just the types of images you use, but how you use them. If you’re not careful, you may end up getting your firm into a sticky legal situation.

This quick checklist goes through 7 questions you should ask yourself to determine if the image you’re using falls under fair use. Download and save it for your personal reference.