What is Digital Asset Management?
Digital Asset Management is a means of managing your company’s digital assets efficiently and in one place. But DAM is more than just storage. A good DAM system makes your content accessible; it offers advanced search and cataloging features, and the ability to utilize content in ways that management on a native operating system simply does not allow.
Benefits of Digital Asset Management
DAM is cloud-based and securely accessible from any device. No software downloads. No inconvenient updates. No need to be on the company network. Everything for Sales and Marketing success at the fingertips of everyone who needs it.
It is scalable with your business, saves time, and simplifies the process of editing and sharing of assets across your business.
DAM also gives you control over a digital asset’s lifecycle in a way not before possible. Users have instant access to approved content. When that content is out of date, it can be removed in an instant. You are now in full control of your company brand.
Why You Need A DAM
DAM: Pros and Cons
Choosing The Right DAM
Getting Started with DAM