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The Difference Between Project and Brand Based DAM: Which is Right for You?

Published on 25th April 2017 at 15:01 by Roger Erra

The Difference Between Project and Brand Based DAM: Which is Right for You?

Comparing project-based and brand-based Digital Asset Management and which style of DAM fits your organization type best.

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A Winning Case for DAM: 7 Reasons Why Decision Makers Choose DAM

Published on 10th March 2017 at 09:38 by Roger Erra

A Winning Case for DAM: 7 Reasons Why Decision Makers Choose DAM

When it comes to deciding on digital asset management, many decision makers tend to focus on return on investment (ROI) to justify their solution purchase. DAM can certainly provide ROI over time, but despite what some ROI calculators claim, it is often hard to quantify and they tend to overlook some of the other…

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6 Ways DAM Streamlines Content Creation and Marketing

Published on 24th February 2017 at 14:18 by Roger Erra

6 Ways DAM Streamlines Content Creation and Marketing

In your ongoing effort to deliver relevant, engaging, and valuable content to customers and prospects, DAM can be a powerful ally. For one thing, a project-based DAM like OpenAsset organizes and connects your project images and videos – some of the most interesting and powerful content assets your organization owns – to…

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DAM vs. DropBox, Box and Cloud-Sync: 5 Key Differences

Published on 14th February 2017 at 09:23 by Roger Erra

DAM vs. DropBox, Box and Cloud-Sync: 5 Key Differences

Cloud-sync products, such as Dropbox and Box, let you organize and store digital files or assets and even share them with others in your organization. But if your company is like many firms, including the AEC firms we interviewed, you have an image asset library sized well over 20K assets. And your firm is adding many…

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