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Published on 20th June 2016 at 19:31 by Daniel Emmerson
This blog is an excerpt from the whitepaper “Getting Started with DAM.”
Architecture, Engineering and Construction firms have more digital image assets and more opportunities for sharing them than ever before. The growing need for high quality photos and the increasing ease in obtaining them means that AEC photo libraries are growing rapidly, and could be taking a toll on your teams' efficiency. If you're not considering Digital Asset Management (DAM), you may be missing something that your competitors aren't.
Looking ahead, most marketers believe the growth of the digital asset landscape will only continue to escalate—56% say their firms will create more or a lot more images this year than last Year.
More Devices = More Images
Better technology means it’s much easier to obtain high-quality photographs for marketing purposes
Social Media Content
Marketers are in need of engaging visual and multimedia content to share on social media
High Quality Marketing
To remain competitive, companies require high quality photos for proposals and presentations
Strengthened focus on creating dynamic website and mobile experiences that showcase your company’s project experience
DAM systems provide two essential functions to help manage media assets: controlled creation and capture of asset metadata, and tools to improve image workflows.
Create and capture metadata