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Published on 10th September 2015 at 20:19 by Nikki Dever
Today almost half of architectural and engineering firms are using a DAM system to manage their ever-growing collection of digital assets, according to recent research conducted by OpenAsset. Of those firms that don’t currently use a DAM, just shy of half are either looking at a system now, or they are planning on doing so in the near future.
The number of firms interested in a DAM increases to well over 50% in larger architectural firms (with more than 100 employees) and in larger engineering firms (with 200 or more employees). Unsurprisingly, architectural firms thinking about a DAM are also more likely to have larger marketing departments and a greater number of digital assets on hand than their counterparts that aren’t actively pursuing an asset management solution.
So what about the larger sized firms that are not in the market for a DAM? The data show that 45% of larger architectural firms and 36% of larger engineering firms do not even have a DAM on their radar. Are they missing out on something important?
The survey says: Yes!
DAM users tell us that the top benefits of using a DAM are improved marketing efficiencies and improved operational processes. They cite advantages such as the speed in which they can find images; the ease of accessing, sharing, and organizing photos; and more consistent and efficient creation of deliverables.
Such benefits likely stem from the fact that DAM users give more people in their firms controlled access to images than non-DAM users, which means marketers have more time for more value-intensive tasks. And marketers are also less likely to become a bottleneck in the process, thus improving efficiency.
Additionally, DAM users are much more likely than non-DAM users to say that a greater percentage of their firms’ images can be easily found and used. With faster, easier access to their images, DAM users are not just saving time; they’re also building more compelling and more relevant proposals, marketing materials, and presentations. And that can translate into more new business wins.
If your firm isn’t using, or considering using, a DAM to manage image assets, you may want to think twice about why not, especially if your business is on the larger size. Because the reality is, the majority of your competitors are either already using a DAM, or they will be soon. They’re making gains in productivity and improving operational process, not to mention creating more effective sales and marketing materials.
Before those advantages tilt the scales too heavily in your competitors’ favor, it just makes sense to find out if a digital asset management system could give your business an edge too.
With the number of digital assets escalating faster than ever, now may be high time to start thinking about getting a DAM in place. Establishing your system now will ensure your team is ready to handle the inevitable onslaught of images headed your way, that your firm is capable of leveraging those images for better marketing results, and that precious productivity doesn’t get compromised in the process.
You could have an "image" problem...and not even know it.
Building a Better RFP: How a DAM Can Help
Getting the Picture: How to Assess Your Firm's Digital Asset Landscape
Production vs. value tasks: Where’s your marketing team spending its time?
The bigger picture: Your firm’s brand image and how a DAM helps maintain it.