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Published on 24th February 2017 at 14:18 by Roger Erra
In your ongoing effort to deliver relevant, engaging, and valuable content to customers and prospects, DAM can be a powerful ally. For one thing, a project-based DAM like OpenAsset organizes and connects your project images and videos – some of the most interesting and powerful content assets your organization owns – to your projects, so you can find them instantly. And that alone makes DAM invaluable.
But beyond find-ability, DAM makes it a lot easier to confidently and efficiently use your visual assets for content creation.
Here are the top ways DAM can streamline content creation and improve content marketing efficency:
DAM helps streamline the hand-off of assets between the creative team and the marketing department. When used correctly, all assets in DAM should be ready to use. This ensures that only approved and completed assets are being used.
If a brand asset, such as a logo, is changed or updated DAM ensures everyone has access to the latest file. This helps eliminate confusion regarding which file is current, and it also protects your brand by ensuring all your content is consistent. In addition, DAM provides tools for archiving any outdated content so that it’s out of general circulation. You can keep a record of your older files for reference, while feeling confident that everyone is using the most up-to-date versions of your assets. This is exceptionally useful for rebranding and website redesigns.
Take the guess work out of what goes where. Robust tagging features in project-based DAMs like OpenAsset let you specify how, when, and where an individual asset should be used. You can tag assets for email, web, or document use, as well as by project information, such as white paper or event. This takes the guesswork out of choosing the right assets for a particular type of content, while helping to ensure the quality of the content your firm produces.
Permission-based access features within DAM are key to giving users access to the right images. OpenAsset uses an intuitive traffic light system to show at a glance which assets are approved for external use, which are restricted to internal use, and which are un-approved or not yet ready to use, which cuts down the time it would normally would take to ask for approval.
One of the benefits of DAM is that multiple users can add images and other digital assets that can be accessed, used and shared by the entire firm or organization. In OpenAsset, every asset is tagged with contact information for the person who uploaded it as well as the project it belongs to. You know who owns the asset, and you can see all other projects with which that team member is associated. So if you have a question about a particular image you’d like to use, it’s easy to reach out and get answers.
Slideshares, brochures, sales sheets, and other marketing documents can be created with ease with PowerPoint and InDesign integration. Some DAM products, like OpenAsset, allow you to drag and drop image assets from your DAM library into existing templates, resizing the image automatically for you. DAM can limit the monotonous tasks of content creation, allowing you to create marketing slides and documents you need in virtually no time at all.
As a final note, remember that your firm invests a considerable amount of money in its digital assets, from high quality photographs, to illustrations and drawings, to video. Thanks to the features in DAM, those valuable assets get used, and reused, in appropriate and efficient ways. But don’t take our word for it. Hear from some leading AEC firms why they believe investing in a DAM is a smart move.